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Customer journey map: Understand customers, acquire new customers

How do prospective customers become real customers? What channels make all the difference? Customer journey mapping helps you make your communication with potential customers more effective and use your marketing budget more efficiently.

Something is not right with your online shop or your ordering hotline. Enough people are interested in the products, but then they abandon the purchase just before check-out and don’t come back. The key question for you is: why does that happen?

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The customer relationship management workbook: the recipe for customer loyalty

Capture the hearts of your consumers with well-thought-out CRM. Our workbook shows you how to establish and maintain fruitful relationships with your customers.

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Buyer persona: do you know your customers?

Target groups play a central role in marketing. The Job Wizards show you how you can address your customers in a more targeted way with buyer personas.

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RFID: How businesses use chip technology

We already use RFID chips to unlock our cars and pay simply by tapping our credit cards. What opportunities does this future technology hold?

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The customer relationship management workbook: the recipe for customer loyalty

Buyer persona: do you know your customers?

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