Customer journey map: Understand customers, acquire new customers

How do prospective customers become real customers? What channels make all the difference? Customer journey mapping helps you make your communication with potential customers more effective and use your marketing budget more efficiently.

Something is not right with your online shop or your ordering hotline. Enough people are interested in the products, but then they abandon the purchase just before check-out and don’t come back. The key question for you is: why does that happen?

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Buyer persona: do you know your customers?

Target groups play a central role in marketing. The Job Wizards show you how you can address your customers in a more targeted way with buyer personas.

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Tourism in Portugal: how the country has reinvented itself

When the troika* came to Portugal in 2011, 13% of hotels still didn’t have a computer or website – an astonishing figure given the tech trends in the travel industry and the size of the sector (then worth €8.146 billion a year).

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CRM: the tool for satisfied customers

Every company needs customers – preferably happy ones. CRM helps you to take good care of customer relationships and to design them personally.

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Buyer persona: do you know your customers?

Tourism in Portugal: how the country has reinvented itself

CRM: the tool for satisfied customers

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