A map with needles on it, that are connected woth a green line

Customer journey map: Understand customers, acquire new customers

How do prospective customers become real customers? What channels make all the difference? Customer journey mapping helps you make your communication with potential customers more effective and use your marketing budget more efficiently.

Something is not right with your online shop or your ordering hotline. Enough people are interested in the products, but then they abandon the purchase just before check-out and don’t come back. The key question for you is: why does that happen?

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Corporate & Culture

Buyer persona: do you know your customers?

Target groups play a central role in marketing. The Job Wizards show you how you can address your customers in a more targeted way with buyer personas.

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A cashless society in a few years’ time: is your company ready?

A cashless society will soon be a reality. Very soon. In Sweden, that time may come as soon as 2023. We investigate what factors are driving the development towards digital payments and ask what measures small and medium-sized enterprises should take.

Illustration of how co creation can work

You & We

Co-creation: turns customers into inventors

In the past, marketing experts researched which target group needed what. Read how customers themselves can help to innovate with co-creation.

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Buyer persona: do you know your customers?

A cashless society in a few years’ time: is your company ready?

Co-creation: turns customers into inventors

Before we really get going: check your emails.

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