CRM has a future workbook 3

The customer relationship management workbook: the recipe for customer loyalty

Professional customer relationship management ensures that consumers not only buy once, but also come back. After a company’s image has been successfully established and the customer base has been activated and convinced, there is usually an important step missing: the development of genuine customer loyalty. Our workbook supports you in all aspects of CRM – from acquisition to portfolio maintenance.


People purchase products for a wide variety of reasons. They compare the best offers, talk with friends or visit a shop. However, excellent customer service is always the basis to get a product to someone. With good service, companies show interest. Above all, customers remember and rate a brand more positively if it takes good care of them.

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Corporate & Culture